Tendril Launches A Customer Acquisition Solution For Utility-Owned Community Solar
Tendril, the Boulder, Colo.-based software startup, rebooted its business last year with a shift to microtargeted energy savings products through its new Energy Services Management platform. Today, the company announced it’s expanding its product line with a customer acquisition and engagement solution for utilities getting into community solar.
The new end-to-end solution is designed to help utilities accelerate the development of community solar projects through enhanced customer targeting, personalized proposal generation and ongoing interaction.
Residential solar can be seen as a threat to utilities because it reduces electricity sales. But it doesn’t have to be that way, according to Tendril CEO Adrian Tuck. Utilities can leverage their access to consumers and low cost of capital to deliver solar in a way that benefits their bottom line and enhances overall customer engagement.
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